Affiliate Marketing Strategy: Long Tail Marketing

A critical component of your affiliate marketing strategy must be long tail marketing. This is so essential that you simply cannot succeed without understanding this concept.

What is long tail marketing? The short answer, to me, is "selling less of more." This is a quote from the authoritative book by Chris Anderson: The Long Tail.

What this means is that the marketplace for almost any product has changed forever because of the internet. Now, anyone can get almost anything at any time or anyplace. Never before in history has this happened.

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What this means for an affiliate marketer is that you can cash in on this phenomena. You don't need to sell alot of one thing (that would be nice!), but rather a few of many things.

The beauty of this is that there is an almost endless variety of products that you can choose from to make money.

Niche marketing is all about the long tail.

Why is it called the Long Tail?

The red part represents the hits, the big sellers. There are not so many, but they sell a lot.

The yellow part is the long tail, the many products that don't sell in large amounts.

For a niche marketer, the long tail represents an almost endless marketplace of onesies and twosies. The remarkable thing is that the volume of the long tail is about the same as the hits!

The book, The Long Tail, is a fascinating read that will open your eyes to the vast possibilities right in front of you everyday. Chris Anderson did a remarkable job in researching this excellent book.

If you have not read this book, order it now and you will devour it. Read a few times, wait a while and read it again. Once you get it in your head you will never look at competition the same way. This will become an integral part of your affiliate marketing strategy: Long Tail Marketing.